Carl is a psychologist, MBA, and designer with a passion for building businesses. He began his career at McKinsey before creating a venture studio at IDEO and leading strategy at a Series A startup.

With experience at BCG and across early-stage startups, Ann brings a global perspective, sharp analytical thinking, and a calm, coaching-led approach to help founders define their fundraising story with clarity and conviction.

Aranxza is a graphic designer who specializes in bringing stories and brands to life, visually. She holds a diverse range of skills that cover motion design, web development, and UX/UI design.

Imogen is a strategic marketer with experience at Samsung, Faire, and as a founder herself. She brings her creative instinct and commercial sharpness to shape narratives that resonate, across both our agency and client projects.

Naizel joins us from T-Mobile to lead operations, overseeing finance, scheduling, and internal systems. She brings structure and consistency, keeping our foundations strong and our team running smoothly.

Connie is a designer adept at crafting visual narratives that capture a brand's essence. With experience at startups and IDEO, she loves to blend strategy with creativity.

Marta is a designer, brand strategist, and creative consultant who uses design to beautifully catalyze clarity, resonance, and impact. Previously, Marta designed brands at IDEO.