Meet the Team

We’re tenaciously creative and experts in our craft. We’re passionate about helping our clients unlock the capital that fuels them to pursue their dreams.

Carl Fudge
Founder & CEO

Carl is a psychologist, MBA, and designer with a passion for building businesses. He began his career at McKinsey before creating a venture studio at IDEO and leading strategy at a Series A startup.

Marisa Semensohn
Chief of Staff

Marisa is our Chief of Staff, with a decade in communications across startups and Fortune 500s. She leads business development and project delivery, bringing clarity and focus to every project.

Nare Israelyan
Strategist & Presentation Coach

Nare is a pitch coach and performance expert who combines business strategy with an acting career. With experience at BCG and Siegel+Gale, she helps founders pitch with confidence and clarity when it matters most.

Imogen Beschi
Creative Strategy Lead

Imogen is a strategic marketer with experience at Samsung, Faire, and as a founder herself. She brings her creative instinct and commercial sharpness to shape narratives that resonate, across both our agency and client projects.

Naizel Lacap
Executive Assistant & BizOps Lead

Naizel joins us from T-Mobile to lead operations, overseeing finance, scheduling, and internal systems. She brings structure and consistency, keeping our foundations strong and our team running smoothly.

Aranxza Lopez
Founding Designer

Aranxza is a graphic designer who specializes in bringing stories and brands to life, visually. She holds a diverse range of skills that cover motion design, web development, and UX/UI design.

Carl Fudge
Founder
Aranxza Lopez
Design Lead
Connie Oh
Visual Designer
Marta Harding
Founder
Carl Fudge
Founder
Carl Fudge
Founder & CEO
Marisa Semensohn
Chief of Staff
Nare Israelyan
Strategist & Presentation Coach
Imogen Beschi
Creative Strategy Lead
Naizel Lacap
Executive Assistant & BizOps Lead
Aranxza Lopez
Founding Designer
Connie Oh
Design Lead
Marta Harding
Creative Advisor